“Broadcast isn’t just for traditional radio and television folks anymore,” GO12 broadcast director Jim Hayes says. “It encompasses many of the skills all media creators should covet.” And what are those skills? Here’s his list…
Video and audio production crosses over into multimedia, radio skills translate into podcasting, and the unique branding and promotional tools that TV and radio stations have used for years work great for promoting web and print media, too.
Hayes is CMA’s director of technology, but his day job is electronic media adviser at Vanderbilt University. So his goal for GO12 is nothing short of, “making sure we innovate the vibe, with our own streaming radio and television stations throughout the conference, a live production studio in the exhibit area, and sessions that feature hands-on tutorials.”
The center of the action is Broadcast Central, two rooms dedicated to the craft. Scroll down to see what Hayes has in store.
WORKSHOP
Video to Go: Keep the Camera
If you don’t know the basics of shooting and editing video, learn the tricks of the trade in a single day.
In the morning, we’ll hand you a brand-new video camera, tripod, and wireless mic and show you how to shoot on the streets of Chicago. In the afternoon, we’ll hand you a fully loaded Mac laptop and walk you through the editing process – with some timesaving shortcuts that’ll make your final product look like it took hours.
This intensive, hands-on workshop is for beginners who know they need to know this stuff for their careers – but they don’t have a clue where to start. When the day is over, you’ll take home not just some easy-to-remember lessons, you’ll also take the camera. The Kodak Zi10 PlayTouch, which sells for $100, is yours to keep.
PRESENTER: Ralph Braseth is student media director at Loyola University Chicago and co-founder of CICM, the Center for Innovation in College Media. @rbraseth
WHEN: 9 a.m.-noon / 2-5 p.m. Wednesday, Oct. 31
WHERE: Superior A & B
COST: $200
SPECIAL EVENT
Pinnacle Awards Ceremony
College Media Association honors the best in college radio, television, and web tech with the Pinnacle Awards. Students from around the country competed for top honors in 18 categories. Pinnacle Award judging was performed by broadcast and web technology professionals and some of the nation’s top educators in those fields. The awards ceremony will feature the work of the three finalists in each category, which include best newscast for radio & television, best podcast, best viral video, and best web presence.
hosted by GO12 broadcast director Jim Hayes
3:30-5 p.m. Thursday Nov. 1, in Ballroom 4
SESSIONS
FCC v. Fox: What the F— Does
It Mean For You?
Supreme Court rulings can be #*^% confusing, and this recent decision is no exception. We’ll sort out what the ruling means for your licensed station.
Frank LoMonte, executive director, Student Press Law Center
9-9:50 a.m. Thursday, Nov. 1, in Broadcast 1 (Superior A)
We’re Engaged! How to Reach
Out to Your Listening Community
An executive from the National Center for Media Engagement leads a discussion about how media can work collaboratively to discover, understand, and address community needs and aspirations. Hear examples of how stations are engaging communities and using the process to inform their content, as well as their promotions and outreach work.
Ann Alquist, director of radio engagement, National Center for Media Engagement
9-9:50 a.m. Thursday, Nov. 1, in Broadcast 2 (Superior B)
You’re Hired! What Media
Employers Want from You
Wanna know what employers are looking for from your resume? Your reels? Your college media experiences? Get the inside scoop from the folks who hire college graduates every year.
Jane Hirt, managing editor, Chicago Tribune
Alison Scholly, COO, Chicago Public Media
10-10:50 a.m. Thursday, Nov. 1, in Broadcast 1 & 2 (Superior A & B)
“What the F*$@ Are You Doing to
My Camera?” Why Video Producers
Need to Know their Rights
Imagine you’re out on a shoot and happen to witness (and video) police apprehending a suspect. Next thing you know, you’re sitting in a squad car while the police erase your footage. Sounds crazy, right? But this actually happened to a veteran video producer and student media adviser, who will explain how this situation left him asking, “Does it take a news reporter from Mississippi to show the third-largest TV market how the First Amendment works?”
Ralph Braseth, Loyola University Chicago
12:30-1:20 p.m. Thursday, Nov. 1, in Broadcast 1 (Superior A)
Lights Off, Sound On
Come have fun with the lights off. Learn some new tricks to turn your audio work into sensory Viagra. This session will perk your ears and light up your brainstem with the art of natural sound. A former NPR affiliate intern explains how to transport your listeners there by using often-overlooked sounds from the story’s environment. Listen for the right and wrong way to weave sound, song, and segment together for seamless storytelling that grips your listeners where it counts. And yes, we’ll do it with the lights off.
Pam Geiser, public radio freelancer
12:30-1:20 p.m. Thursday, Nov. 1, in Broadcast 2 (Superior B)
Final Cut Pro X: Dispelling the Myths About Apple’s FCP Update
OK, so maybe you’re like a lot of editors who scoffed at FCP X – you loved FCP 7 and think Apple went off the rails with the new version. Well, come to this session and an Apple-certified trainer in both FCP 7 and X will discuss the perks and benefits of FCP X – and how to ease your transition to the new version.
Adam Smeets, digital media services Manager, Loyola University Chicago
1:30-2:20 p.m. Thursday, Nov. 1, in Broadcast 1 (Superior A)
Budgets & Finances: Make Everyone Happy with Limited Resources AND
Sell More Time Now!
We never have enough dollars, resources, or audience. Do we? But if we make our target audiences happier, then our finances will follow. A multimillion-dollar business owner will discuss how to increase both by talking about content and cash. We also never have enough advertising dollars. A businessman who has purchased more than $5 million in print and broadcast advertising discusses what makes an advertiser so happy they want to buy more. Federal law since 2002 has allowed commercials on Internet/streaming radio/webcasting stations. Learn how to develop multimedia packages that make your advertisers pour dollars into your media treasury.
Fritz Kass, IBS CEO/treasurer
1:30-3:30 p.m., Thursday Nov. 1, in Broadcast 2 (Superior B)
A Great Anchor Won’t Weigh You Down
Attention Ron Burgundy fans: Being a good television news anchor is more than just reading a teleprompter! A successful anchor knows how to write scripts, work with news producers, hits their V/O’s and SOT’s, and looks comfortable doing it. A former television anchor turned media adviser will give you the info you need to become a great anchor, so stay classy San Diego.
Julia Sandidge, Oregon State University
2:30-3:20 p.m. Thursday, Nov. 1, in Broadcast 1 (Superior A)
Reporting with the Red Light On
The good news: There are jobs still available in the field of television news reporting. The bad news: you’ve got to know how to do it all and do it well to get one. A veteran TV news journalist turned media adviser will let you know how to craft a story weaving the written and visual components, how to work with your photographer/editor, and how to deliver what every news director wants from their reporters.
Julia Sandidge, Oregon State University
10-10:50 a.m. Friday, Nov. 2, in Broadcast 1 (Superior A)
Sports Radio Play-by-Play
and Coverage Tips
Do you believe in miracles? Yes! Not just a great moment in Olympic sports, but a great moment in sports play-by-play. A sports radio veteran will give you the insider knowledge you need to become an unforgettable voice in sports radio on your campus.
Chris Thomas, ESPN Chicago and IBS president
10-10:50 a.m. Friday Nov. 2, in Broadcast 2 (Superior B)
How to Make Good Radio
Need tips on anything from radio programming to promotions from a pro who has done it all? Learn them from an on-air personality, music programmer, production and imaging director, creative services director, talk show host, show booker, call screener, and reporter who’s worked in formats as diverse as jazz, alternative rock, and sports talk. This guy knows good radio and can help you make your stations better.
Jason Marck, director/producer, Chicago Public Radio
11 a.m.-12:20 p.m. Friday Nov. 2, in Broadcast 2 (Superior B)
Swag Swap
Got cool stickers? Buttons? Ping-pong balls? Stadium cups? Pens? Pith helmets? Throw pillows? You get the idea. Bring
your best promo stuff and swap it out for cool stuff from other college media outlets.
GO12 broadcast crew
12-12:20 p.m. Friday Nov. 2, in Broadcast 1 (Superior A)
Real Talk Radio: A Radio
Outreach Success Story
Vocalo, the Chicago Public Media radio station targeting 18- to 34-year-old multicultural listeners, is on the forefront of defining a new media model. Learn how you can translate their success into your own style of community-centric media.
Silvia Rivera, managing director, Vocalo
12:30-1:20 p.m. Friday, Nov. 2, in Broadcast 1 (Superior A)
Ask the Experts: Radio
A Q&A where experts will discuss the future of radio technical operations, EAS compliance with the new CAPS system, and take any and all questions you have about your station operations.
Allen Myers, IBS vice president and former FCC employee
Fritz Kass, IBS CEO/treasurer
SBE Chicago Radio Engineers
12:30-2:20 p.m. Friday, Nov. 2, in Broadcast 2 (Superior B)
What’s This Broadcaster
Doing in Our Newsroom?
Everyone’s talking about convergence, but what really happens when you start to integrate your staffs and content? Learn the challenges and successes from an adviser and students who have been through the process – and discover how you can overcome those obstacles to create a dynamic student media product.
Carrie Moniot, Robert Morris University
Andrea Zanaglio, editor-in-chief, RMU Sentry Media
Brooke Smith, sports editor, RMU Sentry Media
1:30-2:20 p.m. Friday, Nov. 2, in Broadcast 1 (Superior A)
Radio Relevance
Budgets are tight, and some might believe radio is no longer a vibrant and vital form of student media. We’ll address several ways you can keep your station relevant in the changing landscape of radio and student media.
Stephen Merrill, Bowling Green State University
2:30-3:20 p.m. Friday, Nov. 2, in Broadcast 1 (Superior A)
Student Radio Roundtable
Bring your ideas, your questions, and your complaints – and discuss the joys and challenges of college radio in this students-only roundtable discussion. Get together with your college radio colleagues from around the country to discuss recruiting new DJs, programming, promotions, and much more.
Neal Cotter, WRVU training director, Vanderbilt University
2:30-3:20 p.m. Friday, Nov. 2, in Broadcast 2 (Superior B)
Video Editing with Avid Media Composer
Learn the basic principles of video editing and the specific, cool tips and tricks about Avid Media Composer – from the author of the AMC Essential Training courses on Lynda.com.
Ashley Kennedy, Columbia College Chicago
3:30-5 p.m. Friday, Nov. 2, in Broadcast 1 (Superior A)
Radio Aircheck Critiques
Description: You’ve listened, your friends have listened, your parents have listened. But what you really want is an objective and honest opinion about your radio show. Submit or bring your airchecks and have them critiqued by a voice over and radio veteran.
Len Mailloux, IBS board chair
3:30-5 p.m. Friday, Nov. 2, in Broadcast 2 (Superior B)
FCC Renewal and License Applications
Learn everything you need to know to renew your FCC NCE FM license – without a $10,000 fine – or how to apply for and receive a new FCC LPFM license under the Community Radio Act. In the last year, multiple college stations have received $7,000 to $10,000 FCC fines (forfeitures) for mistakes they made with their license renewal and FCC-required public files. Don’t let it happen to you.
Allen Myers, IBS vice president and former FCC employee
9-9:50 a.m. Saturday, Nov. 3, in Broadcast 2 (Superior B)
From Paper Idea to Live Stream: Building
the Future of Radio on Your Campus
Did your college radio station get sold to the commercial giant Clear Channel Communications? Or end up in the hands of the state’s public broadcasters? Are you living without a true college radio experience? If so, take matters into your own hands and build your own Internet radio station. Learn how a casual conversation about launching an Internet station between a student and faculty member turned into a thriving operation that’s an ever-present part of student life, providing outstanding entertainment and professional training for future careers.Share the journey of the station as it progressed from an idea on paper to a live stream.
Chris Adamson, program director, University of West Georgia
Shawn Isaacs, general manager, University of West Georgia
Brad Yates, station founder, University of West Georgia
10-10:50 a.m. Saturday, Nov. 3, in Broadcast 1 (Superior A)
The Public File and
Everyday FCC Compliance
According to the FCC, terrestrial radio stations must keep public files “which contain a listing of the programming that it has aired that the licensee believes provided significant treatment of issues facing the community.” Sounds easy, right? Wrong.
Allen Myers, IBS vice president and former FCC employee
10-10:50 a.m. Saturday, Nov. 3 in Broadcast 2 (Superior B)
Still Growing: Opportunities
for Internet Radio
College radio stations not “on-the-dial” were once thought to be at a disadvantage in terms of listenership and funding. New technologies have made Internet radio more accessible – and in some cases, more desirable. This presents many opportunities to the online college platform, but stations must be prepared to take advantage before competitors do. Learn how to make the most of your online station from someone advising one that’s currently in its 11th year of existence.
Lance Liguez, University of Texas Arlington
11-11:50 a.m. Saturday Nov. 3, in Broadcast 1 (Superior A)
Developing Radio Air Talent:
Turning Trainees into Pros
Does it seem like just when your DJs are getting good, they graduate? Of course, all college stations face the revolving door of DJs. But this session will help you cultivate the raw talent of new trainees and expedite their path to DJ greatness.
Len Mailloux, IBS board chair
11-11:50 a.m. Saturday Nov. 3, in Broadcast 2 (Superior B)
Student Television Roundtable
Bring your ideas, your questions, and your complaints – and discuss the joys and challenges of college television in this students-only roundtable discussion. Get together with your college TV colleagues from around the country to discuss programming, promotions, equipment, technology, and much more.
Rachel Abeshouse, station manager, Vanderbilt University
12-12:50 p.m. Saturday, Nov. 3, in Broadcast 1 (Superior A)
The Radio Station as an Academic Tool
Want to grow new support for your station and add new dimensions to your college’s academics? Learn how to incorporate the radio station into the academic program, including class project work from all majors and a laboratory for communications majors. Hear about Virtual-Study-Abroad, a new concept in international education being pioneered at Simmons College in Boston. Make your station an even more vital and valuable part of the entire institution.
Len Mailloux, IBS board chair
12-12:50 p.m. Saturday, Nov. 3, in Broadcast 2 (Superior B)
Awesome Student TV on a Tight Budget
Trying to create great television with a tiny budget is a challenge for many student-run stations. A former television producer turned veteran media adviser will offer some low cost alternatives that will allow your station to do things typically reserved for folks with big departments and big money.
Jim Hayes, Vanderbilt University/CMA Technology Director
1-1:50 p.m. Saturday, Nov. 3, in Broadcast 1 (Superior A)
FCC Rules: Legal Issues
in Radio Indecency
FCC rules and guidelines on indecency have recently been reviewed by the courts. Do you know the latest? College stations, obviously, walk a finer line than commercial stations when it comes to indecency. So don’t be caught with your pants down.
Allen Myers, IBS vice president and former FCC employee
1-1:50 p.m. Saturday, Nov. 3, in Broadcast 2 (Superior B)
Radio Royalties & Licensing
Did you know the rights of musicians to get paid is found in United States Constitution? (See: Article I, Section 8). But it’s a confusing myriad of rules. While ASCAP, BMI, and SESAC have reasonably stable (if complicated) rules, the Music Performance Copyright is a work in progress. Learn what it all means in plain English, and what you need to do.
Fritz Kass, IBS CEO/Treasurer
2-2:50 p.m. Saturday, Nov. 3, in Broadcast 2 (Superior B)
